The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there are still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.
It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer its critics and tackle obesity long-term. If this approach is successful, just-food predicts the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend.
Market forecasts are provided to 2012 and brand case-studies are included throughout the report, as are comments from relevant industry executives at companies such as Weight Watchers, Nestlé and Kraft Foods.
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Beginner Guide for Start New Business
Developing an Internet-based business can be a very rewarding venture, both financially and personally. However, for the inexperienced, it can also be extremely confusing and the choices you make now can mean the difference between success and failure. Hopefully we can shed some light on this process and outline the details of creating an e-commerce website from start to finish. We will assume that you already have a product or service in mind that you would like
to sell. Good, that is the very first step in creating an e-commerce business. But now what?
The Internet provides the means to market your business to literally millions of people around the world. Unfortunately, you are not alone; there are millions of other people with the same goal as you; to get their website in front of potential customers. So how do you get your site selected from the masses? Well, there is no single answer to that question, there are many different and equally important elements that need to work together to establish a successful Internet business. A successful e-commerce business is much more than just a snazzy website and a cool product. In this guide we will look at the several different elements that the term e-commerce encompasses.
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