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Beginner Guide for Start New Business

Developing an Internet-based business can be a very rewarding venture, both financially and personally. However, for the inexperienced, it can also be extremely confusing and the choices you make now can mean the difference between success and failure. Hopefully we can shed some light on this process and outline the details of creating an e-commerce website from start to finish. We will assume that you already have a product or service in mind that you would like to sell. Good, that is the very first step in creating an e-commerce business. But now what? The Internet provides the means to market your business to literally millions of people around the world. Unfortunately, you are not alone; there are millions of other people with the same goal as you; to get their website in front of potential customers. So how do you get your site selected from the masses? Well, there is no single answer to that question, there are many different and equally important elements that need to work together to establish a successful Internet business. A successful e-commerce business is much more than just a snazzy website and a cool product. In this guide we will look at the several different elements that the term e-commerce encompasses.

Tuesday, December 19, 2006

Internet Marketing Techniques

The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.
  • DIRECTORY - Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter “link exchange software” into your favorite search engine for help with setup.
  • TEACH A COURSE – Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an autoresponder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the autoresponder service. Then as people sign up, they will learn more about you and your products and services.

  • EZINE EBOOK – Forget about small daily or weekly ezines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.
  • TIP OF THE DAY – Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via autoresponder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more. In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.

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