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Beginner Guide for Start New Business

Developing an Internet-based business can be a very rewarding venture, both financially and personally. However, for the inexperienced, it can also be extremely confusing and the choices you make now can mean the difference between success and failure. Hopefully we can shed some light on this process and outline the details of creating an e-commerce website from start to finish. We will assume that you already have a product or service in mind that you would like to sell. Good, that is the very first step in creating an e-commerce business. But now what? The Internet provides the means to market your business to literally millions of people around the world. Unfortunately, you are not alone; there are millions of other people with the same goal as you; to get their website in front of potential customers. So how do you get your site selected from the masses? Well, there is no single answer to that question, there are many different and equally important elements that need to work together to establish a successful Internet business. A successful e-commerce business is much more than just a snazzy website and a cool product. In this guide we will look at the several different elements that the term e-commerce encompasses.

Saturday, December 16, 2006

Franchising is essentially a marketing concept

A very clever and innovative method of distributing goods and services, and building brand awareness.

Franchising is a business relationship in which the franchisor (someone who owns a business) assigns to independent people (known as franchisees) the right to distribute the franchisor’s goods or services, and to use the Franchisors business name for a fixed period of time.

The unique relationship between Franchisor and Franchisee can also be defined as a “commercial marriage”

The franchisor is able to expand its market presence without using its own capital, and the franchisee gains access to an established business system, at generally lower risk, for their own commercial advantage.

This "commercial marriage" between franchisor and franchisee is ultimately a legal relationship, with the full obligations and responsibilities of both parties outlined in a highly detailed franchise agreement.
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